Designed With Purpose

Everyday wear, statement, and vintage jewelry

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SHOP everyday jewelry you will wear on repeat

ST. PATTY'S DAY
NEW ARRIVALS
BEST SELLERS
GIFTS

CUSTOM CHARM JEWELRY

DESIGN A CUSTOM CHARM NECKLACE OR BRACELET. CHOOSE FROM A VARIETY OF CHAINS AND CURATED CHARM SELECTION TO CREATE A DESIGN AS UNIQUE AS YOU!

DESIGN HERE!
Designed With Purpose

Jewelry For A Reason

Reason Jewelry specializes in interchangeable charm jewelry, everyday staples, and vintage-inspired statement pieces designed to mix, match, layer, and give you a reason to create a look that is uniquely yours. 💛

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Shop By Type

RINGS
BRACELETS
NECKLACES
CHARMS
ANKLETS

What Sets Us Apart:

Made To last

Designed for everyday wear, no matter where you go.

Handmade in the USA

Crafted with care, quality, and local pride.

Female Founded

Designed by women, for women who do it all.

Behind the Reason

Meet Heather

Every piece has a reason. Meet designer Heather Rinehimer, whose thoughtful creations are designed with purpose to honor life’s most meaningful moments.

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what our customers are saying
“The very very best! I wear my bracelets every single day and never take them off, same with my anklets! Best quality, does not tarnish and I’m always getting compliments on all the pieces I own. The sweetest gifts to receive or the perfect reason to ’treat yourself’.  Honestly the only jewelry I wear is from Reason Jewelry and I am OBSESSED!”
—  Brittany
“It’s crazy how well my bracelets hold up!! I’ve never cleaned them and they’re still perfect!”
— Cora