Designed With Purpose

Waterproof, tarnish-free gold jewelry made to celebrate what matters most.

Shop Tarnish-Free & Waterproof Jewelry

Designed With Purpose

Jewelry For A Reason

Our collections are built for the bold, the connected and the expressive: the college grads, the trendsetters and those who want more than just an accessory. Each custom charm necklace is handcrafted with quality materials that combine timeless elegance with personal significance. Whether to mark a milestone, accent your everyday style, or share a cause you believe in, we’ve got your perfect piece.

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Gifts for Her

Perfect picks for wives, daughters and every woman you love.

What Sets Us Apart:

Waterproof

Made for daily wear, from workouts to beach days.

Tarnish-Free

Shines like new, no matter how often you wear it.

Handmade in the USA

Crafted with care, quality, and local pride.

Female Founded

Designed by women, for women who do it all.

Behind the Reason

Meet Heather

Every piece has a reason. Meet designer Heather Rinehimer, whose thoughtful creations are designed with purpose to honor life’s most meaningful moments.

what our customers are saying
“The very very best! I wear my bracelets every single day and never take them off, same with my anklets! Best quality, does not tarnish and I’m always getting compliments on all the pieces I own. The sweetest gifts to receive or the perfect reason to ’treat yourself’.  Honestly the only jewelry I wear is from Reason Jewelry and I am OBSESSED!”
—  Brittany
“It’s crazy how well my bracelets hold up!! I’ve never cleaned them and they’re still perfect!”
— Cora